Adidas Advertisement

     The following advertisement is made by Adidas, convincing its audience to purchase Adidas sporting material. It uses logos by showing Thomas Mueller, the Bayern Munich forward, the “Best Young Player” and the winner of the golden boot.  If a person knows a bit about sports and soccer, they would surely know the famous “German Machine”. However, the picture of Thomas Mueller may also be pathos. The way he stands, firm and professional, wearing his jersey sponsored by Adidas appeals to the audience, persuading them that they are no joke. The Adidas logo on the top right corner portrays ethos. Adidas is not known for only selling soccer equipment, but known for selling sporting material fit for every sport. Therefore, most people should be familiar with the brand Adidas. The logos on the bottom right corner also portrays ethos, by showing the partners of Adidas. Mercedes and the Deutschland brands are famous and known, therefore making Adidas seem more and more professional. The logo of the German national soccer team and the writing next to it also show ethos. Germany has the strongest soccer team in the world, having won the 2014 World Cup, and having humiliated Brazil, the hosts of the 2014 World Cup, 7-1 in a semi-final. Also, Germany has one of the world’s strongest strikers, Thomas Mueller. Mueller’s signature on the bottom left appeals to pathos. It shows him approving this advertisement.

     All in all, this advertisement was effective. It appealed to logos, ethos and pathos. Having all three appeals does not make an advertisement effective, however. It is how they are used. In this case they were used correctly. Adidas was smart enough to get Thomas Mueller, a soccer superstar and the forward striker of Germany, for their advertisement. The advertisement was persuasive, and understandable. It did the job.